The audience behind
the creative
Nth Studio is the only production company in Australia combining premium content creation with a large, owned, opted-in consumer database.
Our verticals
Each vertical includes deep behavioural, transactional and demographic segmentation — allowing content to align with real purchase intent and lifestyle behaviour.
Beyond Australia, we maintain a global opted-in audience exceeding 800 million consumers, enabling brands to scale campaigns internationally with the same audience backed model.
5M+
Food & Beverage
4.8M+
Finance
3.7M+
Fashion
3.3M+
Hair & Beauty
2.7M+
Travel
2.6M+
Health & Fitness
1.9M+
Entertainment
1.8M+
Automotive
SHOPPING CHANNELS
- E-commerce Grocery Shoppes
- Delivery Users
- Local Farmers' Market Shoppes
- Big-box and Wholesale Buyers
- Specialty Store Customers
- Social Commerce Buyers
- In-store Grocery Shoppers
- Subscription Service Users
PRODUCT TYPE
- Fresh: Fruits, vegetables, herbs.
- Packaged: Snacks, sauces, ready-to-eat meals.
- Baked: Bread, pastries, cakes.
- Beverages: Coffee, tea, smoothies, alcoholic and non-alcoholic drinks.
- Proteins: Meat, seafood, plant-based proteins, dairy products.
CONSUMER PREFERENCES
- Organic/Natural: Free from synthetic chemicals, additives, or GMOs.
- Sustainable/Ethical: Products with eco-friendly or fair trade certifications.
- Indulgent: Premium desserts, chocolates, or gourmet experiences.
- Functional: Foods and drinks fortified with health benefits (e.g., protein, probiotics).
OCCASION
- Everyday Essentials: i.e. milk, eggs, bread, and coffee.
- Entertaining/Hosting: Party platters, wine, charcuterie, or festive treats.
- On-the-go: snacks, bottled beverages, meal replacements.
- Job Type
- Salary range
- Home owner/ renter
- Mortgage Holder
- Homes with solar
- Homes with pools
- Crypto investor
- Share market Investor
- Forex Investor
- Credit card
- Debit
- Life Insurance
- Beverages: Coffee, tea, smoothies, alcoholic and non-alcoholic drinks.
- Proteins: Meat, seafood, plant-based proteins, dairy products.
SHOPPING CHANNELS
- E-commerce Grocery Shoppes
- Mobile App Users
- Social Commerce Buyers
- Market and competitor insight
- In-store Shoppers
- Hybrid Shoppers
- Live Shopping Enthusiasts
- Payment Preference Segments
BEHAVIOURAL SEGMENTS
- Price-sensitive Shoppers
- Loyal Customers
- Impulse Buyers
- Quality-focused Buyers
- Urgency-driven Consumers
- Research-driven Buyers
- Trend-followers
- Ethical Shoppers
BEHAVIOURAL SEGMENTS
- Beauty Enthusiasts
- DIY Beauty Gurus
- Sustainability and Clean Beauty Seekers
- Skincare-Focused Shoppers
- Hair Care Enthusiasts
- Fragrance Lovers
- Professional Salon Goers
- Minimalist Beauty Shoppers
- Beauty Bargain Shoppers
SHOPPING CHANNELS
- E-commerce and Online Shopping
- Physical Beauty Stores (Department Stores, Beauty Chains
- Salons, Spas, and Professional Services
- Social Media and Influencer-driven Shopping
- Subscription Boxes
- Pop-up Shops and Events
SHOPPING CHANNELS
- Online Travel Booking Platforms
- Direct-to-Brand Travel Bookers
- Travel Agencies (Traditional and Online)
- Peer-to-Peer Platforms
- Travel Subscription Services
- Social Media and Influencer-driven
BEHAVIOURAL SEGMENTS
- Luxury Travellers
- Budget Travelers
- Adventure and Experience Seekers
- Family and Group Travellers
- Business Travellers
- Solo Travellers
- Digital Nomads
- Eco-conscious Travellers
- Cruise Enthusiasts
CATEGORIES (Domestic & International)
- Flights
- Accommodation
- Tours and Excursions
- Transportation
- Travel Insurance
- Health & Fitness
- Subscribe to health and fitness apps
- Use a personal trainer
- Members sporting clubs
- Buy sports equipment online
- Buy sports equipment in store
- Regularly buy supplements / vitamins
- Yoga / pilates / breath work
SHOPPING CHANNELS
- Digital and Streaming Platforms
- Physical Media and Retail Stores
- Ticketing and Event Platforms
- In-Game and Digital Storefronts
- Social Media & Crowdfunding
- E-commerce and Online Merchandising
- Hospitality and Leisure Venues
BEHAVIOURAL SEGMENTS
- Movie and TV/Streaming Enthusiasts
- Music Lovers
- Gaming Enthusiasts
- Live Event Attendees
- Social Media and Content Creators
- Book Lovers and Readers
- Virtual and Augmented Reality Enthusiasts
- Arts and Culture Enthusiasts
- Sports Fans
- Vehicle owners
- Make and model
- Vehicle finance
- Car Insurance
- Motorcycle owners
- Motorcycle insurance
- Subscribe to automotive apps
- Subscribe to auto social media influencers
- Regularly watch Formula 1
- Regularly watch moto GP
- Purchase auto accessories online
- Purchase auto accessories in store
- Regularly attend car races
- Regularly attend motorcycle races
RESULTS-MEASURED
STRATEGY-LED
Data integrity and maintanence
Our audience is built on a foundation of rigorous data quality standards and strict adherence to privacy compliance, specifically designed to meet the demands of the Australian market. We offer an extensive suite of attributes that provide deep insights for audience targeting, and we continuously expand this range to ensure clients have access to the most relevant, up-to-date data.
To maintain the highest levels of accuracy and reliability, each data attribute is processed through multiple verification services, ensuring the information remains current and precise. Our data undergoes regular validation checks and is matched against authoritative sources, giving clients strong confidence in their audience segmentation and targeting efforts.
Privacy compliance sits at the core of our process. We operate in line with Australia’s data privacy regulations, applying secure data handling practices and strict governance frameworks to protect consumer information.
CREATIVE-DRIVEN
AUDIENCE-FIRST
How our data becomes
audience insight
A multi-source approach designed to create rich, accurate and continuously evolving audience profiles.
Brand-funded promotions and competitions
Broadcast and digital media partnerships
Online and in-store transactional platforms
Consumer surveys and declared data
Mobile device movement insights
Verified public and government sources
Every profile is layered with behavioural and purchase signals, continuously validated and refreshed.